As a result of the renewal, CENTURY 21 brokerages will continue to be able to enhance their listing inventory on realtor.com® and the Move Network, which includes: MSN.com, AOL Real Estate, and realtor.com/International. The program is designed to promote franchise and broker branding, drive consumer inquiries and empower CENTURY 21 professionals to increase exposure and opportunities for their clients' properties.
CENTURY 21 Showcase Advantage Listing Program features will appear on realtor.com® for those CENTURY 21 brokerages that are subscribers, and carry through to the Move Network. Additionally, CENTURY 21 listings will also receive premier positioning on realtor.com®'s award-winning mobile apps where they will be visible to one of the most highly engaged mobile real estate audiences availablei.
"We are pleased with the brand exposure and lead volume generated by realtor.com® as part of our Showcase Advantage Listing Program," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "It allows us to promote our high quality listings content through virtual tours and more refined broker branding. We wanted to renew our partnership with realtor.com® because they drive quality leads to CENTURY 21 professionals."
All listings on realtor.com® are exposed to the most engaged online real estate communityii with the most accurate listing data pulled directly from more than 800 MLSs. Realtor.com® listings are typically updated every 15 minutes.
"We are proud that we have been able to work closely with CENTURY 21 since 2009 and are renewing our commitment to provide Showcase Listing enhancements to the world's largest real estate sales organization," said Errol Samuelson, president of realtor.com®. "CENTURY 21 professionals have the local market knowledge to assist home buyers and sellers achieve their real estate goals, Realtor.com® is the leader in accuracy, consumer engagement, and mobile audience. Together this combination is unbeatable. As we see a turnaround in housing, home sellers will maximize their exposure through the joint CENTURY 21 – realtor.com® marketing program."
|i comScore March 2013 mobile minutes/unique user|
|ii comScore March 2013 desktop page views/unique user and minutes/unique user|
Edited by Gordana Davila