Zillow appear in my mind to have scored a major coup by hosting a question time with arguably the most powerful person in the world - President Obama.
On Wednesday morning (7th August) at 10am Pacific Time (1pm EST / 6pm GMT) Zillow will host a Q&A session on Housing with President Obama moderated by Spencer Rascoff (CEO Zillow).
Using social media members of the public can submit questions in video or written to be selected to be asked of the President. The actual event will also be streamed via the Zillow site and the Whitehouse site.
This event is part of a programme that Zillow has been actively undertaking over the past year in engaging and facilitating debate about the US housing market. An excellent example of taking the 'thought leadership' position to build credibility as well as stature within the consumer mind to present the portal as an integral part of the wider housing market, rather than just a listings site.