Property Network, quickly establishing its position as the estate agent’s number one Facebook-based property search solution, has added an innovative new function, Community Pages, designed to help its users find exactly where they belong.
The company claims that its Community Pages - currently over two hundred, and counting - will revolutionise the property market and improve how consumers research places of interest before even starting the process of viewing properties.
Community Pages are hubs for a specific neighbourhood/region which users can utilise to gain a better understanding of the area’s personality, to seek advice from existing local residents or by using the social statistics provided. This includes a breakdown of the average age, family size, job sector, education-level, social amenities and even music taste of existing residents, as well as content on local schools, crime and market trends.
Community Pages are designed to help home shoppers answer questions, which no estate agent or website can ever answer, such as: “Will we fit-in?” or ”Where do our neighbours like to socialise?” and ”What kind of friends are my children going to make?”
The unique backbone to this new feature is that it only uses data and content from its own community members, now at 500,000 and growing at 50,000 a week. This unique, rich data set allows users to obtain a real time snapshot of a community area.
Property Network is the brainchild of Sohail Rashid, who recently won The Coutts Bank sponsored Young Entrepreneur of the Year. “Our aim is to create a more transparent and better connected property market and as part of this we have launched Community Pages which will change the way people look for their next home forever. Now serious buyers and tenants can access much needed information and easily research a property, a local area and potential neighbours before they move in,” explained Rashid.
“You no longer have to rely on poorly built and complicated council websites; you can ask the real experts about a local area – the people who actually live there! So if you have any worries about the schools, commute times, when the bin men really come or how safe a street actually is, just ask the people of that community. Also, by using our social insights you can judge whether the area fits in with your lifestyle and social expectations. It’s no longer just about finding a property you can afford; it’s about finding where you belong. People don’t buy property alone so why search alone,” added Rashid.
The Property Network site is available for all internet users but offers additional features for those that connect via Facebook.