In a bid to extend its engagement with home buyers beyond the web portal to on-ground delivery, Indian property portal CommonFloor.com has announced the launch of its new facility ‘Site Visit’.
The facility, currently available in Bangalore, Delhi-NCR, Hyderabad, Pune and Chennai and available for select projects listed on the website, offers potential buyers the opportunity of a free ride in an exclusive air-conditioned sedan or hatch back to the project site of their choice and back home. The facility can be availed by logging on to the CommonFloor website, selecting the projects a customer wishes to visit and a convenient schedule for the visit. Plans are also afoot to offer luxury cars like Mercedes and BMW to visit high-end projects.
Sumit Jain, Co-founder and CEO, CommonFloor.com said, “Real estate is a location play and people do not buy a house until they have physically seen the project and location. As a real estate portal we see ‘site visit’ as an extension of our services from providing information online to actually going on ground and increasing the depth of engagement with our customers and builders. We expect a lot of traction for this facility in the coming days.”
Real estate portals have evolved over time to be capable of providing all the information needed to buy property - from location to rates to amenities to floor plans - in a simple and easy to use format and with a few clicks. However, the obvious limitation is that the engagement with the customer does not normally extend beyond the website.
As a result, a lot of customers identify relevant properties online but due to various reasons – distance, lack of time etc. are unable to visit them and eventually lose interest. Finally, they may end up buying / renting property through a dealer who takes them around and shows them a few projects. This does not help the case of builders who pay for listings on real estate portals as the loop gets broken before they can even meet the potential buyers. The objective behind ‘site visit’ is to close this loop.
Edited by Gordana Davila