Hamburg-based Immonet, one of the leading property portals in Germany, is amongst the first to fully revise the display of its property search results focusing it more for user needs. Along with the display of properties in tile format and larger images of properties, users are now also shown more results on one page, and property recommendations are clearly marked as well.
The new tile format enables a very clear display of the search results as well as important property details, and large photos offer a detailed insight into the home of choice. The new results list also displays more properties on one page which means that the forwarding onto the next page is no longer necessary as further results are easily uploaded with just one click. The property list also incorporates service content such as removal services and topics offering help and advice. Users can also quickly switch between list and tile layout views of the property.
In addition, the new search results list also features property recommendations which means that the user is also shown properties which may differ slightly from the search criteria he/she has entered. However, to ensure the user maintains a clear overview, these recommendations are marked and separated from the actual search results. Users are still able to save and sort out unwanted properties with one click, as with the Immonet apps for the iPad and iPhone. Any unwanted properties which have been sorted out, will not be shown in a new search.
“The search results list is the core of the property search on the internet,” explains Christian Maar, Chairman of the Management Board at Immonet. "We were, therefore, the first property website to question the display of search results. The outcome is a results display in pioneering design with which we are, once again, confirming our position as an innovative provider in the online property search.”
The new results display came about because of in-depth user surveys, with which Immonet analysed the needs and habits of users in the online property search. The tests revealed that users only really look at the column featuring the property results and relevant service offers are usually ignored. Users also rated the depiction of results - up until now - as not particularly intuitive. The findings of the survey were then used for the redesign of the search results list.
Edited by Gordana Davila