LaEncontre.com, one of Peru's leading property portals, has developed and launched a new property portal with the EPENSA Group. The portal is powered by LaEncontre and called “Guia de Clasificados” (www.guiadeclasificados.pe). The new site was launched on 2nd September and is being strong promoted throughout the EPENSA group’s websites.
The deal significantly enhances the reach of LaEncontre's network. Advertisers with LaEncontre not only have their listings on casasrpp (a deal with the leading radio group), interbank (a deal with the leading bank website), and on terra, one of Peru's largest sites. The deal also sees LaEncontre customers being able to access preferential prices for “print and online” publication packages for their property ads.
The EPENSA Group is the second largest print and online media group in Peru, with leading newspapers such as Correo, Ojo, Bocon, Aja and many others. Their respective websites combined receive more than 4m unique visits per month. EPENSA’s strength is a complete national coverage, as these newspapers are the most read outside of Lima.
Eduardo Ferrero Diaz, CEO of LaEncontre.com commented - ”With this new content distribution deal our clients are able to display their properties at a national level, accessing potential property buyers in regional areas, as well as maximizing the exposure of their ads across all market segments”
The deal with EPENSA comes hot on the heals of the merger of LaEncontre with EVOLTA.
Simon Baker, the founder and Chairman of Property Portal Watch, is a shareholder of LaEncontre in Peru.