Realtor.com®, operated by Move, Inc., announced that its “Find it First” advertising campaign was honored with a silver Interactive Advertising Bureau (IAB) MIXX award in the “Standard Rich Media Display” category for animated advertising during the IAB MIXX Conference & Expo on Sept. 24 in New York. The IAB MIXX Awards honor agencies and brands for outstanding achievement in digital marketing and advertising.
“The ‘Find it First’ campaign was realtor.com®’s first major consumer marketing campaign in many years. We are thrilled to receive this renowned industry award as it acknowledges the hard work our marketing team has accomplished in a short period of time,” said Barbara O’Connor, chief marketing officer at Move. “It is an honor to be amongst competitors including Johnson & Johnson, Miller Lite, Hyundai, eBay and REI in this year’s MIXX awards.”
Realtor.com®’s award-winning campaign, “Find it First,” focuses on the importance of timely and accurate data in the home buying process. The campaign drives home one of realtor.com®’s key differentiator of providing consumers with the most accurate and comprehensive information, which is achieved through realtor.com®’s relationships with over 800 multiple listing services and updating 90 percent of listings every 15 minutes.
Realtor.com® and advertising agency Pereira & O’Dell created “Find it First” video ads that depict humorous scenarios of what happens when several buyers discover the same dream home. Additionally, the campaign also includes a series of headline-driven banners and animated rich media units, and was supported in email marketing and social channels with the goal to increase traffic and user engagement on realtor.com®.
“We used humor to communicate the urgency of finding your dream home before anyone else, and it’s great to see that insight resonate so strongly with consumers,” said Dave Arnold, executive creative director at Pereira & O’Dell.
A panel of industry leaders selected MIXX Award finalists from 106 submissions, which spanned 31 categories and 17 countries. IAB is comprised of more than 500 leading media and technology companies responsible for selling 86 percent of online advertising in the U.S.