California-based Move, Inc. announced the acquisition of FiveStreet, Inc., which provides a lead consolidation and response tool for agents, agent-teams and brokerages. FiveStreet joins Move's expanding platform of professional solutions, helping REALTORS® connect with consumers and deliver exceptional customer experiences.
FiveStreet's focus is on the first five minutes after a consumer contacts a REALTOR®. The company's software consolidates leads from over 40 lead providers including realtor.com® and other major real estate sites, and automates the process of rapidly responding to, assigning and distributing leads. It provides agents with a single unified dashboard, ensuring leads aren't lost or overlooked, and provides web and mobile tools for rapid response. FiveStreet already interfaces with Move's Top Producer® CRM platform, and integration with Move's TigerLead system is underway.
"This integration is a natural fit to our suite of professional products," said Steve Berkowitz, CEO of Move. "It connects the power of our lead generation solutions with an elegant system that helps agents, teams and brokers rapidly qualify and respond to leads, and then transfer key lead information to our Top Producer® and TigerLead systems for further follow-up. And, this system works not only with realtor.com® leads but also leads generated by our competitors. Agents are freed from the inefficiency of accessing multiple systems and dashboards to run their business."
"Timeliness and data accuracy are hallmarks of our service to buyers and sellers. FiveStreet helps our customers similarly respond in a timely manner, creating an outstanding, seamless consumer experience," he added.
The growth in online real estate is driving large increases in lead generation from numerous sources across web and mobile platforms. Speed in response time is critical to an agent's success, but often one of the most challenging aspects of the business. An industry study showed that as many as 75 percent of online leads are lost, and nearly one in four leads receives an average response time of eight hours.
"At FiveStreet, we addressed one of the most competitive aspects of an agent's business – securing that first connection – by designing a simple, elegant automated tool that not only coaches the agent, via prompts, through the simple best practices designed to help secure the connection, but also integrates seamlessly with the next steps in the process," said Rusty Klophaus, CEO and co-founder of FiveStreet. "We are working with Move in harmony toward our shared vision of simply and effectively facilitating the day-to-day aspects of a high performing agent's business practice in a systematic way. We're thrilled to be part of the powerhouse of productivity that Move is creating with its suite of integrated solutions."
FiveStreet launched in 2012 under the direction of founders Rusty Klophaus and Sebastian Traeger. Subsequent to the acquisition, the FiveStreet team will join Move as employees, continuing to expand the experience and integrate with existing Move offerings.
Source: Move, Inc.