The UK's Zoopla Property Group (ZPG) have entered a team of ten into Million Makers, a fundraising competition run by the Prince’s Trust that aims to raise a million pounds by the end of the year for the Trust.
The ZPG team, who had to secure £1,500 seed funding from the Prince’s Trust panel of Dragons, have created Propertypixel.co.uk and have until 31st December to raise as much funds as possible for the Trust.
The Propertypixel.co.uk site offers the chance for agents and property developers to buy pixel plots at £50 per plot and increase their brand exposure with each plot linking back to their own website. The Propertypixel.co.uk site will remain live for a minimum of 3 years and if successful in selling all 2,500 available plots the team will take out a national newspaper advert to thank all its supporters.
So far the team, who launched the site just two weeks ago, have sold over 130 plots to just 17 companies with an average spend of £394 equating to 8 plots per company. Early supporters of ZPG’sPropertypixel.co.uk charity site include Hunters, Kinleigh Folkard Hayward (KFH), Field & Sons, LSL – YourMove, Reeds Rains and LSLi and Daniels Estate Agents, with many more expected to follow.
The team took their inspiration from The Million Dollar Home Page that was created back in 2005 by Alex Tew to pay for his degree studies, where he sold a million pixels for $1m dollars to help fund his academic studies. Alex is now supporting the team in the promotion of the Propertypixel.co.uk site.
Kevin Hollinrake of Hunters Estate Agents, the first to take space on Propertypixel.co.uk said, “It’s typical Zoopla behavior to not settle for baking cakes or raffles to raise funds for charity. They have taken an innovative idea and added a charitable twist to it. When they approached me it sounded like a good idea and we were more than happy to get involved.”
Anna White, Marketing Manager at Kinleigh Folkard Hayward said, “Great idea and one that is very easy for the whole industry to get behind. We’re delighted to be involved and we wish the Zoopla team every success in raising what could be a significant amount for charity.”
Alex Tew founder of the Million Dollar Home Page said, “It’s great to see my original idea being used for charitable purposes. Hopefully all the plots will be sold and generate loads of cash for the Prince’s Trust.”
Lawrence Hall of ZPG said, “We are supporting the Prince’s Trust in many ways, but their Million Makers competition allows a team from ZPG to work together, pool resources and time and really make a difference for charity. I would like to thank all those who have supported our charity site Propertypixel.co.uk so far and really do hope we can sell all 2,500 by 31st December and raise significant funds for the Prince’s Trust and help change young lives.”
ZPG is a patron of the Prince’s Trust and this year alone has raised £25,000 for the Prince’s Trust through a variety of events such as the ZPG Charity Golf Classic and The Prince’s Trust Palace to Palace bike ride challenge where at team of 18 from ZPG took part to raise much needed funds.
Source: Zoopla Property Group