At the height of mobile achievement, realestate.com.au has collected the 2013 Australian Mobile Award for 'Best Audience Migration to Mobile Technology' at the awards ceremony held last night in Sydney.
The award category recognised the best migration of an audience from traditional media to a mobile platform. realestate.com.au was shortlisted in this category alongside companies including Australia Post, Samsung Stadium, NRMA, City of Perth, LexisNexis Red, and Optus Recharge.
REA Group Chief Product Officer, Henry Ruiz said that the award win was evidence of the company’s ‘mobile first’ approach to innovation.
“A win in this category is a terrific outcome. It acknowledges our aim to enhance the multi-screen experience for consumers and create more consistent advertising products across all touch points.”
“Smartphone use of the realestate.com.au mobile site has grown by around 60 per cent1 and realestate.com.au app usage has grown to over 2 million downloads in 20132 as its result of a quality user experience and the market adoption of mobile,” Mr Ruiz said.
Mr Ruiz said that while desktop visits continue to grow, consumer visits to realestate.com.au via mobile devices is nearing 50 per cent of total traffic3.
“Today consumers can sign-in to realestate.com.au and access their account from any device or channel while seamlessly synching and saving their favourite properties across all devices. The consumer experience is enhanced by a tiered advertising product representation, which is present on all devices,” he said.
realestate.com.au was one of 200 finalists in the 2013 Australian Mobile Awards. The winners of each category are determined by a combination of a judging panel, industry and marketplace ratings. All ratings for each project are aggregated and averaged.
The Australian Mobile Awards is the founding program in design100 Digital Design Awards. Celebrating creativity, courage and innovation in mobile achievements by both creators and commissioners, the awards provide a unique opportunity for all sectors of the industry to participate across an extensive range of entry categories and achieve marketplace recognition.
Source: REA Group