Zameen.com partnered with both federal and provincial governments of Pakistan for the country’s first property expo of this magnitude. Pakistan Real Estate Expo (PREEX), ran from the 25th to the 27th of October, 2013 at the Lahore International Expo Centre. Zameen.com was the platinum sponsor of the event.
Real estate has always been a worthy asset class in Pakistan. As opposed to some of the other major real estate markets, property sector of Pakistan is predominantly cash-based. During the last six months, the local property market has grown exponentially in terms of demand which increased after Eid. In this context, the expo is perfectly timed since many overseas Pakistanis, who are some of the biggest investors active in the property market, have flown back home for Eid. According to Zameen.com, this would be one of the biggest property related events of 2013 in Pakistan.
“We are very excited to have partner with PREEX for this mega event that is taking place at a time when there's a bullish trend in the market,” said Zeeshan Khan, CEO, Zameen.com. The site has recently been in fifth gear in terms of its outdoor marketing, hosting, organising events and forming partnerships. “We continue to look for ways to not only connect with some of the biggest, most powerful players in Pakistan real estate market but also to increase our own exposure and give our partners a push along the way,” said Khan.
Although the portal has made improvements to its design every so often, Khan revealed that the company plans to redesign the whole layout of Zameen.com. The site is set to undergo a complete makeover, both in terms of design and user experience. Apparently, that’s not all. Khan also hinted at introducing a new product targeted especially at the developers which would be launched at the PREEX.
Khan believes that in the current era in which the market is changing dramatically, registering presence and prominence, while building up professional contacts, is of prodigious importance for developers and builders. “PREEX offers developers the ideal platform where they can showcase products and fish for the pivotal players in the market,” he added.
Edited by Gordana Davila