Property website Zoopla.co.uk has launched the trial of a new taxi media platform that will use data from the Zoopla website and intelligently broadcast property availability throughout London.
The availability data of property for sale and to rent will be visible on external LED advertising screens that sit on the roofs of London black taxis and use geo-targeting technology to change the data displayed on the screen according to postcode location as the taxi cabs move around London.
The trial campaign, which fits with the current ‘Smart’ marketing campaign from Zoopla, will be the first use of digital taxi top advertising and geo-targeting technology in the world to use postcode location to broadcast availability in an area. And the campaign is expected to deliver over 3 million ad plays in the run up to Christmas.
Charlotte Harper, Marketing Director of Zoopla.co.uk, commented, “We’re pleased to be trialling this new form of geo-targeting technology. It’s an intelligent and innovative approach in the digital advertising market space and allows us to show property availability across London.”