Owning and running a property portal is becoming a more and more complex business. You have to think about everything from industry sales and marketing, product development, through to the generation of traffic and the conversion of that traffic into leads. And you have to do all of this in an increasingly competitive market. Many portals over invest in technology and under invest in the true creator of value, sales and marketing.
This is the second in a series of articles that looks at some of the "plug and play" solutions for property portals. In the first article we looked at Transmit, a plug and play listings feed management solution that helps portals reduce the cost of managing feeds while improving the overall quality of the service to advertisers.
Almost all portals focus their current business on the local market. They source listings locally (usually nationally) from agents, brokers and developers while promoting their brand locally to interested buyers, investors, and sellers. One segment of the market that is being missed is international listings and international buyers. In many markets, properties are sold to international buyers and locals invest in properties overseas.
ListGlobally provides a plug-in international solution for property portals around the world. ListGlobally provides property portals with a white label international section that has full globally search and translation. ListGlobally also provides the property portals with an international subscription that portals can sell to their agents and developers therefore making additional revenue and providing the agents and developers with a global advertising solution.
ListGlobally already have over 70 distribution partners - portals that have an international section (either their own or a while label site provided by ListGlobally) and publish the ListGlobally listings. ListGlobally also has reseller deals in place with over 20 portals and software companies. These resellers are providing their customers with international marketing packages.
The team from ListGlobally will be at the Property Portal Watch Conference in Barcelona next week.
LiatGlobally is an example of a range of businesses launched over the last 5 years to help property portals with many of the tasks that they have to do to be successful. They each have created simple to use “plug and play” products that make launching and running a property portal much easier. These products include Mitula and Trovit for driving traffic, Adslot for helping optimise return from display advertising sales, Floorplanner and Diakrit for floor plan solutions, and Transmit for reducing the cost of managing listing feeds and improving the quality of service to advertisers. Even Property Portal Watch itself is a plug and play solution for knowledge, advice and guidance about the industry.
ListGlobally is one of the businesses, along with Property Portal Watch, in the Classified Ad Ventures incubator.