Recently Harris Interactive conducted a research which revealed that, national brand awareness is now neck and neck between Zoopla and Rightmove, despite Zoopla being the relative newcomer to the property portal space.
The results from the Harris Interactive research show that spontaneous awareness levels of the Zoopla brand amongst all UK adults nationally is now identical to that of Rightmove and, in fact, in London, the North East & North West, the Midlands, the East, Yorkshire & Humber and Scotland, Zoopla’s brand awareness is now higher than Rightmove’s.
Zoopla has invested heavily over the past few years in catching up on the 8-year head start enjoyed by Rightmove and its most recent highly visible campaign appears to be working hard at closing the historical gap.
The research also shows that Zoopla currently enjoys 73% prompted brand awareness amongst all UK adults compared with 77% for Rightmove, a gap that Zoopla has closed fast with its ‘Smart’ national media campaign.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “This latest research clearly confirms that we have built a very well-recognised brand nationally over the past few years. We have invested heavily and will continue to do so to ensure that we deliver on our mission of being the most effective partner we can to our members.”
ZPG has seen exceptional growth since its launch just 5 years ago and now attracts over 40 million visits per month to its websites. The company has focused on improving the way consumers interact in the UK property market by combining property listings with market data and now delivers over 2.5 million enquiries per month to its members, becoming one of the most valued sources of enquires for residential property professionals across the UK.
The research was conducted by Harris Interactive between 15th and 21st October. 2,140 adults across Britain were interviewed on a variety of questions relating to property website awareness and usage.