I thought it would be interesting to examine what captured our readers' attention in the past 12 months as an indication of the subjects that have been judged to be important by our community of readers.
In the past 12 months we have written 917 articles, stories, insights and analysis - such is the scale and activity of this industry. This year has been the biggest and the likelihood is that 2014 will surpass 2013 as we apply more resources to bring you more news, insights, analysis and opinions.
So to the 10 most viewed articles:
1. Top 10 Portal Ranked by Twitter Profile - this article started as a top 10 and soon became a top 41 after numerous comments and feedback and has continued to attract attention. Clearly our reader like a competitive ranking report!
2. Could a new Property Portal give Rightmove a run for it's money? - this article from May heralded the news of Agents Mutual, the UK industry owned portal ready to take on the leaders in the UK market - competitive challengers are clearly an engaging story
3. VivaReal moves into second place in Brazil - from July came this analysis based on Experian Hitwise data providing an insight into the latest maket share in the Brazilian market
4. The Turnaround in the iProperty Group Pt1 - a detailed analysis by Simon Baker on the first half of the turnaround that has taken iProperty from a marginal business in 2009 to a powerhouse regional player that it is today within the Asian markets
5. MagicBricks India's No. 1 Property Portal - from March this Comscore data breaks down the market share of audience for the Indian market
6. Top 50 Global Portals based on Facebook Likes - this detailed analysis of the social media engagement through Facebook draw a huge audience and made the Top 10 even thought it was only published on the 11th December
7. ListGlobally and WorldPosting merge - this was probably the key news within the sphere of property portal accelerators as the merger created a key service for the global industry for listings syndication
8. Zoopla reveals most influential agents on social media - this initiative in the UK is another example of the value of portals developing ability to rate and rank agents - captured a large number of pages viewed on the site
9. Daft.ie launched local property tax calculator - proving that it is not just the big markets that attract strong readership, this initiative from Ireland certainly gained stronger interest
10. Property image sizes getting bigger, catching the trend - an analysis of the trend of larger and better quality images on portals unanimously attracted endorsement for this as a core deliverable for portals
What this analysis clearly shows is the value in analysis and the sense of competitive benchmarking that our readers wants from the site, whilst the everyday news is valued the deeper analysis proves of engaging appeal. Be assured through 2014 we will continue to deliver this content in ever greater detail.