Figures released by Citylets for 2013 confirmed its position as the certified leading Scottish Lettings Portal, according to online experts Experian Hitwise. Visitor traffic for the year was also up a full 19.4% on 2012 to over 4 million*.
The rise in traffic was reflected to enquiries from unique users which were up 14% and letting agent offices on site also grew over the year to more than 550**
Commenting on the results Thomas Ashdown, founder and MD of Citylets said, “We are delighted to have yet again delivered high double digit growth for our customers. Scotland needs its own strong, independent portals to maintain its unique position in mainland UK as a region that offers agents property portal choice. We now attract 4 times the visitors per year than in 2007 when many already considered Citylets established.”
Citylets pioneered the network model whereby Scottish listings were distributed to other mainstream UK property sites but disbanded it in 2012 to retain autonomy over its operations and pricing and, according to Ashdown, to help preserve choice for Scottish letting agents.
“All our key portal partnerships are now with local property sites such as the ESPC and GSPC and local media businesses such as The Daily Record, Media Scotland’s flagship title.”
The rise of mobile (including tablet and App usage) continues recording 40% of visits over the year. Citylets recently launched its dedicated iPad App and a new dedicated mobile site. Citylets is the only Scottish lettings portal to have the full set of bespoke Apps for iPhone, Android & iPad and also a dedicated mobile site.
Citylets remains the No 1 dedicated residential lettings site in the UK averaging rank 50 in the UK property sector, up 13 places from 63 in 2012 (Source: Experian Hitwise 2013).
*Source: Google Analytics