Trulia’s CFO, Sean Aggarwal announced at the 2014 Citi Internet, Media and Telecommunications Conference on Tuesday that, Market Leader has signed a multiyear deal to provide its software to brokerage giant NRT LLC’s 41,300 agents.
Market Leader, which was acquired last year by Trulia last year, provides customer relationship management software, lead generation and marketing tools to real estate professionals.
A subsidiary of Realogy Holdings Corp., NRT is the largest brokerage in the U.S., with 712 offices operating primarily under the Coldwell Banker, Corcoran Group, Sotheby’s International Realty, ERA and Citi Habitats brand names.
Aggarwal saying Market Leader will provide NRT with “a private-label version of its software platform,” that NRT will pay Market Leader a “modest” fee for the basic white-labeled version of its software, and that Market Leader will upsell premium versions of the software to NRT agents.
Premium versions of Market Leader’s software helps agents stand out, Aggarwal said, by allowing them to customize marketing materials using a library of website design and color templates.
Trulia and NRT declined to provide further details about the agreement. But Aggarwal told the Citi conference attendees it resembles other multiyear agreements Trulia has negotiated in the past, with terms spanning from three to five years.
The above article was sourced from Inman News. The original article Market Leader signs multiyear software deal with brokerage giant NRT, written by Paul Hagey, can be read in full here.