“We created this tool to reward real estate agents, brokers and other real estate professionals who are active in social media,” commented Zoltan A. Baranyai, founder of Mondinion.com Real Estate Network.
The #MondREA score is calculated by taking into consideration a number of important social media factors, initially only from Twitter. There are many signals used to update #MondREA every week, based on real estate agents social media activity, engagement and influence from last week. The majority of the signals used to calculate the #MondREA are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share.
Some other important measuring factors include: number and quality of tweets, engagement driven from others, number of followers, your authority, etc.
“We are currently monitoring the public social activity of more than 2,500 real estate agents from all over the world. For the beginning, we have released 3 toplists: an international one, a toplist for UK agents and a toplist for US agents. We have plans to release more in the near future,” added Baranyai.
The 3 toplists can be seen on the below pages:
Last month, Mondinion.com also announced the launch of dedicated property promotion applications for Facebook and Twitter and if agents link their Mondinion.com account with their social accounts, they have the chance to automatically list their properties on their Facebook wall or Twitter profile.
Mondinion.com also continues its own social media promotion efforts on all popular platforms such as Facebook, Twitter, Pinterest and Google+.
As a result of all these efforts on social media, Mondinion claims its Klout score went up to a 90 day high of 62.13 which is a significant improvement.
Baranyai said that, Mondinion has even bigger plans in terms of social media marketing in the near future. "We will launch very soon, the first collaborative marketing platform for real estate agents and developers. Let this be a surprise, more details coming soon," concluded Baranyai.
Edited by Gordana Davila