Trulia has introduced a new product, Trulia Seller Ads, a service which the company claims, generates and delivers quality leads from motivated sellers to agents.
The San Francisco-based portal leveraged recently acquired Market Leader for expertise in developing the product, which Trulia promises will be available in February.
“As we enter 2014, one of the biggest housing stories continues to be low inventory. This trend has created huge demand for seller leads. With today’s launch of Trulia Seller Ads we are focused on addressing this need by helping agents meet more sellers and win more listings,” said Pete Flint, CEO, Trulia Inc. “We've learned from Market Leader’s successful track record generating seller leads and Trulia Seller Ads is one of many things we have been collaborating on since the acquisition and the first example of the incredibly valuable products we can create together for our customers.”
With the new service, consumers who are planning to sell their home visit Trulia’s seller portal to gather information and request a free home value estimate from agents. This is where Trulia Seller Ads enables agents to market directly to sellers with a free home value report that includes useful valuation information, such as price history and comparable homes sold.
Agents are featured in the Trulia Home Estimate Report with an image and contact information to help the agent establish his/her brand with motivated sellers, with the goal to then follow-up with a professional, personalized list-price estimate. Homeowners seriously considering putting their home up for sale want to leverage the expertise of a professional, with 91% of home sales involving an agent, according to data from the National Association of Realtors.
“Trulia’s Seller Ads product perfectly meets the growing need of our industry-leading agents for high-quality seller leads,” said Dave Liniger, RE/MAX Chairman and cofounder. “We expect agents will receive a significant amount of value from this new product, which is exactly why we are working with Trulia to provide such top notch tools to our agents.”
Source: Trulia, Inc.
Edited by Gordana Davila