San Francisco-based Airbnb, has launched a marketing campaign encouraging its users to get in touch with their inner filmmaker, by producing a short film inspiring people to see their hometowns.
The company is looking for more than the usual clichés, and instead asks for the hidden gems and endearing quirks of cities which would enchant visitors, to be captured in 15 seconds.
One lucky participant will win a coupon to spend up to $500 per night for a week in an Airbnb in London, airfare, a seat at the Shorts Workshop presented by Sundance Institute, and a video camera.*
Sundance Film Festival’s Mike Plante will be leading a team of Programmers in the judging the AirbnbShorts entries. Plante has worked at film festivals since 1993 and at the Sundance Institute since 2001, where he is currently a Short Film Programmer.
*No purchase necessary. Skill contest. Must be US resident 18 or older. Maximum total prize value is $7,000. Trip to London must coincide with Shorts Workshop on April 26, 2014. Additional restrictions apply.