Brazilian property portal VivaReal.com.br, has experienced 118% year on year traffic growth during the first half of January. The company's mobile traffic has grown an astonishing 466%. The number of visits, page views and leads has accompanied the site’s growth. Mobile app downloads and mobile visits continue to accelerate.
Late last year, VivaReal transformed their English language site, VivaReal.net, from a Latin American focused marketplace to a Brazil specific website allowing the company to optimize for foreigners looking to buy property in Brazil. This change capitalizes on interest from abroad as the World Cup and the Olympics approach.
Brian Requarth, Founder & CEO of VivaReal said, “We plan on maintaining our accelerated growth during 2014. We expect to see a strong increase in mobile traffic and leads. Homebuyers continue to turn to the Internet to search for a home and as VivaReal focuses on improving the consumer experience we anticipate a record number of leads to send to our thousands of advertisers across the country.”
Edited by Gordana Davila