The two-year deal will see an integration of realestate.com.au presence across ninemsn.com.au pages, including News, Homes and property-related sections.
REA Group Chief Product Officer Henry Ruiz said that the partnership was a great result for both parties with realestate.com.au benefiting from ninemsn.com.au’s strong audience reach, and ninemsn.com.au providing their audience with a gateway to realestate.com.au’s vast property resources, including listings, news, tips and tools.
“We are excited to announce this partnership with ninemsn.com.au. We see great possibilities to extend the reach of our brand across ninemsn.com.au’s extensive and engaged audience.
“Real estate is a passion for all Australians and our sites have something for everyone, no matter what stage of the property cycle they’re in.
“There are a range of new innovations coming to our site in the next few months. We’re delighted to have the ninemsn.com.au partnership in place to increase the avenues for consumers to access our sites as part of their property search,” said Mr Ruiz.
Mi9 and ninemsn.com.au’s Director of Commercial Partnerships Steve Geelan said that the partnership was a great fit for both brands.
“realestate.com.au is well regarded Australia-wide for its comprehensive property information and we’re delighted to have them partner with ninemsn.com.au,” said Mr Geelan.
The partnership will come into effect in the coming weeks.
Source: REA Group