According to Stephen Inscoe, Founder and CEO, Idinaidi.ru, the property portal has surpassed 500,000 listing by December of last year, 320 days from its launch. Today Idinaidi.ru, "the fastest growing real estate site in russia" has clocked in over 570,000 listings in 120 cities. “Our first anniversary also saw the 7,000th registered professional on the site,” added Inscoe.
Idinaidi started with a content marketing strategy whilst building the listings agent by agent and developer by developer, and now has the most read blog of any real estate site in Russia, and the largest following on the social networks with over 28,000 followers on Vkontakte and Facebook.
“We have a great audience across Russia, and were very happy last month to be named the third premium portal on ListGlobally” say Carlo Walther COO of Idinaidi.ru. “Russians are major buyers of foreign properties, and Idinaidi is a great platform to target them.”
Idinaidi is financed by Sorren Media and Camco Private Equity Group.
Edited by Gordana Davila