2013 was a good year for NYC-based real estate data powerhouse PropertyShark.com, with over 1.3 million registered members, and the company is poised for further growth in 2014. January alone brought over 1,000,000 unique visitors to the website, up 42% from 2013 and 264% from the year before. More than half of the traffic came from areas other than New York, particularly California, New Jersey, and Florida.
PropertyShark has continued to strengthen its position in New York as the leading residential and commercial real estate research website, polishing its products to offer superior ownership data, tabbed property reports, and Google Street View renderings for all properties that lacked photos. The year 2013 also marked a transition towards responsive design in order to make PropertyShark pages and products accessible from any mobile device. These improvements have led to a 43% increase in unique visitors for the New York area.
The solid growth in New York was dwarfed, however, by the massive traffic increase seen in states like California (up 115% from the previous year), Florida (up 175%), or Massachusetts (up 275%).
Throughout 2013, PropertyShark has revamped its product offering outside New York, especially in California and Massachusetts, and will continue to complement its data & tools offering in these regions. PropertyShark has recently launched its Comparables Tool and Ownership Search in 10 California counties.
“Having built a stellar reputation over a decade in the demanding New York real estate market, we’ve learned how to identify and aggregate the data that is uniquely specific to an area. We are now in a position to translate that process to other major metropolitan markets,” said Nancy Jorisch, spokesperson for PropertyShark. “The extraordinary traffic growth we’ve seen in these areas is a positive reflection of how these efforts have paid off,” she added.
Edited by Gordana Davila