The Airbnb Park will feature exclusive artist-curated pop-ups and diverse daily programming. Airbnb celebrates the most interesting people, places and experiences worldwide, and this new collaboration will provide SXSW attendees with a distinctly one-of-a-kind experience in Austin this year.
From March 11 to 15, The Airbnb Park will showcase pop-ups and open public spaces welcoming artists and fans to an oasis amidst the bustle of SXSW.
The centerpieces will be three kitHAUS pop-ups curated by a trio of music artists: entertainment superstar Snoop Dogg, acclaimed LA-based indie-pop duo Capital Cities and 26-year-old soul sensation Allen Stone.
Each artist will collaborate with designer Emily Henderson on the design of their pop-up to best convey their personal styles within the pop-up. Additionally, each of them will contribute to the programming at each pop-up, from specially selected musical performances to exclusive food tastings.
Attendees can stop by The Airbnb Park for beautifully designed public spaces, which include park and dining areas and wi-fi hot spots. Daily programming will entice the senses and prepare visitors for the long days and nights ahead: morning “Hang Time” will serve up organic coffee and freshly-pressed juices, “Rise + Relax” will feature meditation and yoga sessions, and rotating local chefs and food trucks will prepare tasty creations, and for those who stay out ‘til the sun comes up, soothing awaits at the “Hangover Haven.”
“Musicians spend so much time on the road. We know they appreciate encountering great local experiences as well as the personal comforts of home when they are away from their own for so long,” says Amy Curtis-McIntyre, CMO for Airbnb. “What better way to celebrate the music community than offering the rich one-of-a-kind experiences Airbnb provides with a park that fuses it all?"
“Cashmere is excited to be partnering with Airbnb during SXSW,” says Ted Chung, Founder of Cashmere Agency. “We’re fans of Airbnb and how they’re changing the way people travel. We look forward to creating more innovative campaigns with them.”
For a full schedule of Airbnb SXSW events and a special invitation to join Airbnb in Austin click here.
Airbnb has also launched an Instagram contest for fans who want to win a trip to meet and party with the featured musicians, Snoop Dogg, Capital Cities and Allen Stone.
Edited by Gordana Davila