India's 99acres.com has launched its Android and iOS mobile apps to help its users who own smart phones and like to search for properties to buy or rent on-the-go.
The free to download apps allow for easy browsing of property listings with all the details one would find if visiting 99acres.com on a desktop. Users can view property listings, access the latest news about upcoming and new projects as well as local real estate information at the touch of a button, and from the palm of their hand.
Added benefits of searching for a property via the new apps are that, a potential property buyer in a hurry or on the road, can now easily locate the listing of interest on a map displayed on his/her smart phone, as well as find nearby amenities such as ATM bank machines, recreational parks, bus stops, airports, schools, restaurants, and much more, making the decision making more convenient and faster.
Much like anywhere else in the world, India's real estate landscape entails being abreast of the latest trends. 99acres.com saw the meteoric increase in mobile penetration and concomitant rise in mobile Internet usage, which meant that there was a need to connect users via a smart phone to its website. The property portal also noticed that 25% of all its traffic was originating from mobile devices, therefore the company decided to develop mobile apps which would assist its users with property searches.
After narrowing down on the relevant properties, users can find further out details about each property, like determining the distance of a property from the nearest landmarks. The apps also enable users to connect directly with the person who has listed the property advertisement online.
“We are constantly in touch with the current trends and adapting the latest technology stack in our product offerings to help real estate users. We have kept a clear focus on performance and size of the app. Latest techniques like local phone database, memory and file caching and mobile specific optimized variants have helped in creating better pp performance. The architecture of apps has been built keeping into consideration faster turnaround of new releases of apps which will ensure that the experience on app, mobile and desktop is as flawless as possible. We will continue to innovate and bring new features on the app and integrate more phone features to make this app the best-of-breed app in coming months and we are hopeful that users will benefit immensely from these apps” said Shalabh Nigam, CTO, 99acres.com.