N-Play, the premier social media platform on Facebook for the real estate marketplace, announces that its flagship service, the Real Estate Agent Directory (READ), has surpassed 200,000 Fans. This fan growth makes READ the second most followed real estate-oriented page on Facebook.
The top five leading real estate focused Facebook pages:
|2) Real Estate Agent Directory||205378|
|4) Century 21||164105|
|5) National Association of Realtors||139787|
N-Play provides additional agent-oriented pages on Facebook, which are followed by over 46,000 fans. These service pages include READ Advantage, Agent Referrals, IDX Home Search, Page Engage, Dream Sweeps, Agent Marketing Center, and its newest addition -Turnkey Suite.
The Real Estate Agent Directory's growing following is indicative of the real estate industry's migration to social media. According to the National Association of REALTORS, 89% of REALTORS already use social media. Agents are taking notice of how social media allows small businesses to reach and build relationships with their consumers on a level not achievable through traditional marketing methods such as websites and blogs. Social media has proven to provide greater access to larger networks of homebuyers and sellers, and at more cost-effective means. Further, it has been suggested by social performance management platform Syncapse that each "fan" on a company Facebook Page is worth $174 to the business.
"In terms of an online presence, Facebook gives agents a way to attach a personal element to their brand," says N-Play CEO, Mark Bloomfield. "This helps build their credibility with potential clients and leads to more business. This move to social media is not a trend for agents. It's the future of the industry."
N-Play estimates there are one million agents operating in the U.S. who have an active Facebook account. There are also 84 million American consumers between the ages of 30-65 who have accounts. According to a study by Experian Marketing Services, American consumers spend over six hours on social media daily, with Facebook garnering the largest share of activity. With Facebook's recent purchase of WhatsApp, the company has further solidified itself as the dominant social media platform for users and brands.
N-Play provides the premier social media platform on Facebook for the real estate marketplace that helps connect home buyers, sellers and real estate professionals. N-Play's flagship service, the Real Estate Agent Directory, features over 280,000 agents located in 14,500 U.S. cities. In addition to the Directory, the company provides social media services for networking, advertising, marketing, content management, referrals, CRM and offer management. Join the real estate conversationtm.
Source: N-Play RE LLC