According to Casa.it, the magazine-styled inspiration insert is the first of its kind on the Italian market. The large organized thematic board photo-gallery focusing on all which is design related for gardens to bathrooms and everything in between, provides tips, insights and examples for individuals who are looking for a muse when tackling a new home improvement project.
"Home Ideas is an innovative communication project for the Italian property portal industry. We are very proud of the fact that Casa.it is the first to introduce such a service. I’m sure users will appreciate the quality and quantity of images available in the new section," said Daniele Mancini, CEO of Casa.it.
"Home Ideas also allows us to better supervise a segment of user profiles, and the strategic interest for the brand," added Mancini.
Moreover, Home Ideas should improve digital agency Sìadv's vast offering, (headed by Casa.it - REA Group Ltd - News Corp.) which boasts a network of highly qualified publishers, focused on different target communication from sports, luxury, feminine universe.
Real estate realm brands, will no doubt find an excellent tool in Home Ideas, which helps optimise strategies of increased visibility and a better reach of their target audience.