E-House Holdings Limited (NYSE: EJ), a leading real estate services company in China, announced that its wholly-owned subsidiary, Leju Holdings Limited (“Leju”), has entered into a strategic cooperation agreement with Tencent Holdings Limited (“Tencent”) (HKG: 0700), a provider of comprehensive Internet services serving the largest online community in China, including hundreds of millions of Weixin users. Leju is a leading provider of real estate online services including advertising, listings and product launch information (“Real Estate Online Information”), and online-to-offline e-commerce services (“Real Estate O2O E-Commerce”) that facilitate real estate transactions in China.
Under the strategic cooperation agreement, Leju and Tencent have agreed to jointly develop software and tools for use on Weixin to facilitate Leju in opening batches of Weixin public accounts associated with real estate projects. Leju has agreed to adopt Weixin payment solutions as the default payment method for Real Estate O2O E-Commerce transactions conducted by Leju users on Weixin. Leju and Tencent will also explore and pursue additional opportunities for potential cooperation, including but not limited to cooperation involving Tencent’s social communications platform such as Weixin, “QQ” and “mobile QQ”; the social media service, “Tencent Microblog”; the social networking service, “Qzone”; and/or other Tencent internet properties.
“I’m very excited about the strategic partnership between Tencent and Leju,” said Mr. Xin Zhou, E-House's co-chairman and chief executive officer. “Leju is a leading innovator of real estate O2O e-commerce in China and has achieved strong growth in this sector. Developing and broadening Leju’s mobile platform is an integral part of our growth strategy. Our cooperation with Tencent will extend our consumer reach through Tencent’s powerful Weixin platform and other popular services, opening a key channel to disseminate real estate information and facilitate transactions. This marks a new milestone in our O2O e-commerce and mobile strategy development.”