Property Solutions, the multifamily industry's open-access Platform as a Service (PaaS) provider, announced continuing advancements and competitive adaptations to its ILS Portal and Craigslist posting tools in order to deliver sophisticated management of internet listing services (ILS), including lead tracking, dynamic reporting, and compliance monitoring.
Property Solutions remains involved and engaged in essential development updates, including Craigslist's recent policy overhaul, and has led the industry in responding to and anticipating changes. In addition, new options for reporting, filtering, and feed management give property management professionals increased control and oversight.
“At Fore Property Company, the new enhancements to ILS Portal have created a much deeper knowledge of lead management effectiveness and successes across our properties, at a single glance,” said Marketing & Training Director Amber Ammons, CPM. “The ability to make quick updates and tailor each property’s look and feel is exceptionally improved and sophisticated by industry standards. And at the corporate level, the efficiency of bulk edits and real-time posts is extraordinarily helpful. We cannot wait to see what lies ahead with other enhancements that Property Solutions is continually exploring to help streamline business for multifamily managers.”
Property Solutions broadcasts tens of thousands of automated ILS integration feeds daily to all the industry’s leading ILS marketing sites, as well as new up-and-coming online media channels. Popularity of the product has more than doubled in the past year, making it one of Property Solutions’ most sought-after tools, following web portals and online payments. “Like everything within Entrata PaaS, our new ILS dashboard has a clean and simple navigation so users at all levels can create and accomplish exactly what they need,” explained Property Solutions CEO Dave Bateman. “They have a single, integrated place to activate a full variety of ILS feeds, with easy-to-use filters, bulk editing, and more.”
Recent upgrades to Property Solutions’ Craigslist tool provide a central repository for users to access approved copy and generate image slideshows with overlaid text. “Ads are backed by real-time system info and media so associates can generate a new post in seconds, with live preview,” said Bateman. “And for company leadership, it establishes a centralized system for companies to oversee ad completion and performance.” In the coming weeks, unified lead monitoring through call tracking and branded url shortening will power new analytics in the wake of Craigslist’s recent ban on hyperlinked text.
ILS Portal gives managers a complete breakdown of property feeds and bulk ad status—whether active, pending, incomplete, or rejected—and as Bateman explained, newly slated updates will further expand reporting features, “One of the biggest things coming to ILS Portal this year is the ability for companies to optimize their paid ILS subscriptions based on conversion rates within our system. They’ll be able to manage their ILS marketing spend with the latest data on cost per lead and cost per lease.”
Those interested in learning more about Property Solutions’ ILS Portal® and Craigslist upgrades are encouraged to contact their sales representative or client executive. Complete information on Property Solutions’ company background and product offering are found at http://www.propertysolutions.com.
Source: Property Solutions