April Fools' Day, an informal holiday celebrated every year on the 1st of April, has been popular since medieval times, and although it is not an official holiday in any country, it is a day which many people and in some cases companies look forward to and prepare well in advance, pulling pranks on friends and followers, all in good fun.
Google has been honouring famous people, inventions and/or holidays on their homepage since it was first launched, but equally famous, are the company's April Fools' antics, like this year's video promoting an augmented reality app which enables iPhone and Android users to point their smart phone's camera anywhere and see animated Pokemon appear on the screen.
Twitter jumped on the bandwagon as well, announcing a Twitter Helmet, to rival Google Glass, “a sophisticated, fully immersive, staggeringly high-resolution wearable device that allows our users to interact with the world around them entirely via a custom aviary interface.” For a mere $139.99.
Property portal Trulia.com, "proudly" introduced its new love connection website, Truluvia, no longer focusing solely on real estate, instead becoming the world's first dating site exclusively designed and intended for real estate agents. The company invited agents to join them with open hearts—and open houses—in celebration of the company's next chapter. Wonder how many agents actually signed up?
The home rental site Airbnb, launched a special service, allowing users to rent their office desk area to other people, and/or rent a desk from someone else. "Airbrn allows me to be me, but also someone else," a guest was quoted saying.
Then everything went to the dogs, as a New York-based brokerage announced: "Better Homes and Gardens Rand Realty announced today that they will be the first brokerage in the United States and Canada to represent canines in the sale of dog houses. In a historic decision the company has chosen to capitalize on the billion dollar pet industry by brand extending into high end properties that will be exclusively marketing to dogs."
What pranks did your company pull this April Fools'?