Pakistan’s premier real estate portal Zameen.com has launched its official monthly magazine, which is a property-focused publication aimed at property buyers and dealers across Pakistan.
The eponymous glossy magazine comprises premier property listings from the portal, offering its clients additional exposure while simultaneously catering to the needs of all kinds of buyers in the country.
Some of the key highlights of the magazine are featured projects from around the country, which also grace the cover of the magazine, thereby significantly improving their visibility and broadening the horizons for builders and developers on the advertisement front. Committed to providing innovative ways for developers to showcase and market their projects, Zameen.com has now developed another unique branding platform for the stakeholders to make a name for themselves in the booming real estate sector of Pakistan.
The 60-page magazine – the first of its kind in Pakistan – does a wonderful job of encapsulating the vast amount of activity in one of the largest and most robust real estate markets of the region by dedicating four full pages completely to news. It also features Zameen.com’s highly insightful market report, expert articles on everything from local property laws to architecture, and everything in between.
Despite the exponential growth in its internet population, printed content is still very popular in Pakistan. To wit, a UNESCO survey conducted in 2011 put Pakistan in 10th place in terms of newspaper circulation in the world. Zeeshan also stated that, Zameen.com magazine aims to capitalise on this massive audience and make property listings “more consumable for people who are either offline or not online that frequently.”