Urban Edge released a mobile version of their popular no fee rental apartment website, UrbanEdgeNY.com. Visitors from mobile devices now will receive a version of the website that has been tailored for viewing on their smartphone or tablet.
“Like everyone, we’ve been seeing large increases in mobile users visiting Urban Edge,” said Mark Sperry, Vice President of Urban Edge. “Now their experience will be greatly enhanced, and we hope lead to more visits on the device of their choice.”
According to Sperry, “Rather than create an app, or a separate mobile website, we are utilizing “responsive design,” a technique that automatically adjusts the webpage layout based on the screen size. We chose to avoid a “one size fits all approach,” and instead maximize the web experience no matter what smartphone, phablet, or tablet you are using.”
“Although we are in the middle of a “massive” redesign of the website, we felt it was important for our users to have a proper mobile version of the current site as we move towards the all-important summer renting season,” noted Sperry. “We plan on unveiling our new design and features in the 3rd or 4th quarter of 2014. However, we decided the investment was worth it to enhance the current version of the website for all of our users on mobile devices. The people who use Urban Edge to find an apartment are why we do this.”
The mobile version of the website is currently live, at www.UrbanEdgeNY.com. It is in beta, and any issues can be reported to Urban Edge via the website. They are also in the process of rolling out upgrades which will increase response times, and reduce load times, for various pages.
Urban Edge averages around 6000 no fee apartment listings, all directly from the landlords or their managing/leasing agents. Brokers do not list on the website. Nearly two dozen major landlords feed their listings directly to Urban Edge nightly, and the remainder are updated manually 1-3 times per week.
Urban Edge also provides extensive renters guides, a directory of property managers and owners, a list of apartment buildings, a new developments directory, neighborhood guides, and more. In addition to NYC, Urban Edge also lists apartments in Hudson, Bergen and Essex counties in NJ, Nassau and Westchester counties in NY, and Fairfield County in CT.
Source: Urban Edge