Estate agents are signing up to the new Sentinel property website which goes live this week – offering a route to market for both buyers and sellers.
The portal allows users to search for properties to either buy or rent, and also lets them sign up to an alert facility.
This will automatically send a message as soon as a property matching their criteria is listed on the site by an agent.
The portal contains all the latest housing news, guides to buying and living in different areas.
There is a facility for estate agents to be featured and have special prominence on the homepage, while there is a mortgage calculator which has been designed to be as fast and user-friendly as possible.
Ruth Baddeley, The Sentinel's property manager, said: "This is a significant step forward as we embrace social media and online technology.
"Our aim is to help our readers find the property they are looking for as fast as possible, and for our estate agent advertisers to put their stock in front of the target audience as efficiently as possible."