With more than 250,000 members, ActiveRain, the largest professional social network in the U.S.'s real estate industry, acquired by Trulia as part of its Market Leader Inc. purchase last year, will now live on Trulia’s Web domain.
The 3 million-plus blogs penned by the ActiveRain subscribing agents are being moved to an ActiveRain subdomain - activerain.trulia.com - sharing search engine optimization benefits and contributing to the portal’s overall online traffic.
In their announcement to users, ActiveRain stated that, since July of 2013 when ActiveRain became part of the Trulia family, the company had been exploring ways to help even more people find the amazing knowledge being shared every day on ActiveRain.
According to ActiveRain's announcement, it’s important to Trulia that ActiveRain remain the vibrant, independent community that it is today, providing tremendous insight to both consumers and real estate professionals. That’s why the company supported the investments that have been made to the platform since the Market Leader acquisition, but does not currently have plans for any major changes to ActiveRain.
This move is entirely about combining the two domains into a single, stronger domain. Any future integration between the two sites needs to be a positive move for both ActiveRain members and the Trulia community.
For further details on the move, please click here.