Following a multi-agency pitch, Housing.com has appointed BBH India as its creative partner. Housing.com is a revolutionary new real estate portal, which promises to help buyers and sellers as well as landlords and tenants find their ideal match.
Through real and verified photographs of each apartment, along with many other filters like locality, amenities, etc., Housing.com helps customers search for the perfect apartment for rent or for sale. The site allows you to take virtual tours of each room in a flat and also gives you details on the neighbourhood and amenities available.
BBH India is Housing.com’s first creative agency and will be in-charge of developing the brand architecture and positioning for the brand. They will be rolling out engagement modules across traditional media and new age platforms.
Rahul Yadav, CEO, Housing.com, said, “When the entire industry was ‘zigging’, we decided to ‘zag’ with a completely new approach. And who better than BBH as their entire philosophy’ revolves around this? Also, the team at BBH is just amazing and we connect with them very well.”
Subhash Kamath, CEO and Managing Partner, BBH India, said, “We are extremely excited about partnering Housing.com. They have created a unique product and service, one that will change the way people hunt for homes in this country today. Our work too will be very differentiated as we build this brand.”
Sanjay Sharma, Head Planning, BBH India, added, “It’s rare to find a company with such a clear vision and confidence. They are a young team with a very modern approach towards communication. We want to ensure that the brand creates a step change in the category.”
On the pitch, Russell Barrett, CCO and Managing Partner, BBH India, said, “Housing.com is a hugely exciting business win. The youth, energy and sheer fire in the bellies of the guys at Housing is really infectious. We hope to be able to infuse into the work some of the vision and freshness that envelops the brand and everyone at Housing.”
BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people. It has been on a winning spree recently, adding businesses like Magnum Ice Cream, Viber, Vespa and now Housing.com to its already impressive list of clients and brands that includes Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, CRY, World Gold Council among others.