On April 9th, VivaReal hosted Conecta Imobi, Brazil's first real estate technology and marketing conference at the Expo Center Norte in São Paulo; the event proved to be a great success, and many have already predicted it will become the largest and most influential real estate marketing seminar in all of Brazil.
Well over 2,000 professionals from 22 Brazilian states attended and participated in the lectures, both in person in São Paulo as well as live via online streaming. The event covered topics such as technology, sales and best practices applied to the daily life of those who sell properties.
Participants were introduced to the Conecta Hall where they were able to exchange information and learn important tools for the market, like CRM software, email marketing and property management. Additionally, technology innovation was on display, including Google Glass, Double Robotics and Drone.
The event was successfully executed and extensively covered by the local press. It received overwhelmingly positive feedback from participants. According to VivaReal's event coordinator Natalia Bartelotti, 98% of attendees would recommend the event to a colleague. The Seminar’s aim was to present participants with impactful real estate marketing techniques and tools which provide better service and generate more sales. Based on post event surveys, the organisers believe that this has been achieved.
VivaReal’s Event, Conecta Imobi ended with a drawing for a trip to Real Estate Connect, held in San Francisco and a copy of the report DMI – VivaReal 2013. The report is over 100 pages of analysis on property values in the top markets across Brazil. The report also includes a home buyer sentiment report. The event closed with a cocktail party, where attendees were able to interact, exchange final ideas and form valuable business relationships.