idealista.com, Spain’s largest property website and also a sector leader in both Portugal and Italy, will begin marketing properties in China this month through a new agreement with China’s No. 1 international property website, Juwai.com.
Real estate agents and developers who already advertise on idealista.com can now extend their reach to the Chinese, the fastest growing group of buyers in Southern Europe. Through idealista.com, they can purchase advertising on Juwai.com, upgrade their listings for greater visibility and enhance their own or their agency’s presence in China.
This announcement comes in the wake of partnerships between Juwai.com and RE/MAX Portugal, RE/MAX Australia, RE/MAX New Zealand and LJ Hooker in Australasia.
Chinese Property Buyer Interest
Jan 2013 - Jan 2014:*
Spain: + 235%
All real estate listings on Juwai.com are hosted in China, behind the so-called Great Firewall of China, to prevent the throttling or blocking that can plague websites hosted in other countries. Sixty-nine of the world’s top websites, as ranked by Alexa.com, are blocked in China.
Spain has increasing commercial and cultural ties to China. Spanish exports to China doubled between 2009 and 2013, as did the number of companies exporting from Spain to China. By 2015, 88 million Chinese tourists will be visiting Spain on an annual basis, up 25% from 2011.
In Portugal, citizens of China and Hong Kong obtained 90% of the 560 golden visas issued in the first year of existence for that country’s investment visa program. They invested more than €280 million into the Portuguese economy.
Chinese tourist visits to Italy, which are a leading indicator of property purchases, are expected to increase by more than 15% per year through 2016. Italy also receives the third greatest direct investment from China of any European country.
Since 2011, Juwai.com has been the No. 1 website for Chinese who are buying property outside of China. It markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million. 82% of its users are mainland Chinese.
Jesus Encinar, founder and CEO of idealista.com said: “Because of our investment visa, Spain is increasingly a gateway to Europe for China’s 643,000 US-dollar millionaires. The number of millionaires in China is growing by 14% each year.
“Joining forces with Juwai.com will give the agents and developers who advertise with us a powerful tool to win more listings and sell more property."
Juwai.com Co-CEO Simon Henry said: “With this innovative agreement, idealista.com reveals their focus on creating value and providing service to the real estate industry.
“idealista.com is one of the oldest and most prestigious European property websites and a clear leader in the markets where it operates.”
1 Source: Spanish Ministry of Economy and Competitiveness.
2 Source: Iberchina.
3 World Travel Market Global Trends Report, 2012.
4 European Union Chamber of Commerce in China, Chinese Outbound Investment in the European Union.