Move, Inc. has signed an Approved Supplier agreement designed to maximize lead generation and lead conversion for RE/MAX agents, teams and brokers, with the goal of quadrupling an agent's book of business. Move's program, named 4X for RE/MAX, combines multiple Move technology and training solutions into a single, customized solution for RE/MAX professionals. The program focuses on the compounding effect of increasing brand reach, audience acquisition and lead volumes, while simultaneously improving conversion rates to achieve higher volumes of closings and business from past clients and relationships.
The theory behind the 4X program is compelling in its simplicity. By putting a greater emphasis on prospecting, quality lead generation systems and sophisticated lead follow-up and nurturing systems agents, teams and brokers could theoretically double the number of prospects they engage with each year. Similarly, conversion of client engagement could double through optimized leads response, cultivation, nurturing and closing methods applied to existing prospects, past clients and relationships. The compound effect could create a "4X" increase in overall business.
The customized training program teaches agents to layer the quality lead sources from realtor.com® and TigerLead®, the cultivation power of Top Producer®, and other offerings selected based on the specific needs of each agent. For the first time, agents can leverage the power of these industry-leading products and services together with training and support in a comprehensive program designed for optimal performance.
"RE/MAX agents are at a point in their career where they can expertly manage their prospecting and lead generation in parallel. Their challenge is to maximize conversion results within the available time of any given day," said Mike Reagan, senior vice president, Business Alliances at RE/MAX. "Move's 4X program combines training and systems that empower agents to accomplish more with less time and effort."
Move has a strong reputation in the real estate community for providing quality leads through realtor.com® and TigerLead® and a powerful lead cultivation system in Top Producer®.
"We are proud to be a RE/MAX Approved Supplier and excited to be working with RE/MAX on a program that combines Move's best tools, lead products and training for optimal results," said Ray Picard, executive vice president of sales at Move. "This effort merges the best of our technology with the day-to-day insights of the most productive agents – it's the ideal formula for success."
The 4X program emphasizes training and implementation through videos, webinars and one-on-one consulting, based on examples from successful RE/MAX brokers, teams and agents who use Move technology to manage large volumes of leads with healthy conversion rates.
"We have worked with RE/MAX in the past and have a strong working relationship –particularly with our technology series," saidMax Pigman, a national speaker and technology expert at Move who previously ran a RE/MAX office. "We're already seeing success with the new version of Top Producer®, which is allowing smaller teams to grow by integrating quality leads from remax.com and realtor.com®."
The new 4X program takes successful best-practices and adds scalability through formal training and resource integration, with the goal of allowing others to achieve similar results.
Source: Move, Inc.