Zillow, Inc. announced that the Zillow® Pro for Brokers program has exceeded more than 1,000 brokerages nationwide. Launched in June 2012, Zillow Pro for Brokers is a free, five-point program that improves listings accuracy, provides better reporting, includes a powerful contact follow-up system and increases the visibility of listing agents for participating brokerages.
"Zillow Pro for Brokers has experienced phenomenal growth in the past six months," said Errol Samuelson, Zillow chief industry development officer. "The pace of growth is really amazing - we went from approximately 200 brokerages in October 2013, to more than 1,000 by the end of April. Having a direct relationship with Zillow for listings makes a lot of sense for many brokerages. Their listings appear immediately on Zillow, while the brokerages retain control over listing data. It's an ideal scenario for brokerages who want to market their listings to the largest audience of home shoppers on mobile and Web."
Among the many new Zillow Pro for Brokers participants are:
In addition to retaining ownership of their data, brokerages' agents will always be displayed first next to their listings, as well as have their logo and outbound link to their websites included with the listings.