The globalization of property listings is rapidly changing real estate advertising worldwide, causing quakes in the industry, which portend seismic shifts in the advertising landscape. It affects how ad publishers compete: driving technology, alliances, consolidation – and ultimately, revenue.
In its 2014 Real Estate Advertising Annual special report, Classified Intelligence Report identifies:
-- innovative ways sites generate revenue, find audiences and achieve success.
-- the industry leaders, movers and shakers and other outside forces changing market landscapes.
-- emerging companies with unique positioning strategies relating to their services, technologies, or disruptive models.
-- creative business models advocating "do this to reap that" strategies.
In the 95-page special edition of Classified Intelligence Report, the AIM Group analyzes more 250 companies in 40 countries, ranging from the biggest — Zillow, Trulia, Move Inc., RightMove, Zoopla, Avito, Realtor and more — to the smallest — Zumper, Workface, EspacioCuba, Kazadu, Juwai and others.
"Real estate is coming back strong and online sales are leading the charge by providing the very vehicle to bridge foreign investors with global sellers," said Peter M. Zollman, founding principal of the AIM Group and executive editor of Classified Intelligence Report.
"You must be online. You must be mobile. You must pay attention to technology or the market will pass you by. Old school thinking will not help progression – only digression."
The report includes detailed articles about strategies and tactics in use by online real estate portals. Approximately 250 online real estate companies are covered including: Zillow, Trulia, Move Inc., RightMove, Realtor, Zoopla, Avito and more — to the smallest — Zumper, Workface, EspacioCuba, Kazadu, Juwai and others.
The report is available for $1,295 / €931 as a standalone report, or for $1,595 / €1.146 including a one-hour consulting conference call with an AIM Group analyst or consultants. A free preview edition is available at: 2014 Real Estate Advertising Annual. The report comes with a money-back guarantee. (Classified Intelligence Report subscribers received this report as part of their subscriptions. For information about Classified Intelligence Report, click here.
Note to editors: Zollman and AIM Group editorial director Jim Townsend are available for interviews or background information. Townsend is at 713.550.0699 or [email protected]; Zollman: 407-788-2780 or [email protected]. For free media copies of the report for editorial use, call 407-788-2780 or email [email protected].
About the AIM Group:
The AIM Group, formally the Advanced Interactive Media Group LLC, is the world's leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, the continuous advisory service known as "the bible of the classified advertising industry." Founded in 1998 and based near Orlando, Fla., the AIM Group works with leading media companies, dot-coms, broadcasters, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media; and other services.
SOURCE AIM Group