Houses.com today announced that it has hired Lisa Peña as Senior Vice President of Marketing. In her new role, Peña will be responsible for managing Houses.com’s brand awareness and identity, and overseeing all marketing strategies including design, user experience, SEO, paid search, email marketing and e-commerce.
Peña will also focus on optimizing Houses.com’s communications channels for profitability and directing Houses.com’s overall marketing strategy in alignment with the company’s business goals.
“We are excited to add an experienced marketing professional of Lisa’s caliber to our company as part of our mission to become the definitive marketplace for single-family houses and the leading consumer brand in the massive and growing online real estate market,” said Richard Swerdlow, CEO of eReal Estate Holdings, which owns Houses.com as part of its portfolio of online properties, which includes Condo.com and Property.com.
Peña has more than a decade of online marketing and advertising experience acquired from her previous roles as Online Media Director for Newvue and Managing E-commerce Director for Navarro Discount. Throughout her career, Peña has developed SEO and email marketing campaigns for the masses plus streamlined and grown international ecommerce brands into various channels such as Amazon, eBay and Google shopping. She has spearheaded major marketing and technical initiatives for some of the world’s leading online brands, including Sony, Verizon and AT&T. Peña’s diverse education includes studies in business administration at South University, Google AdWords training and certification, and Yahoo search training and certification. Peña will work from the Houses.com Miami headquarters.
Houses.com’s global platform currently has more than two million annual visitors and more than five million market-rate and distressed property listings. Its real-time feeds from more than 100 data sources enable users to easily search, find, and view some of the most current, accurate and comprehensive single-family housing listings available, as well as connect with real estate professionals. The site is rapidly developing into a global marketplace with the most comprehensive inventory of houses, a broad range of service providers, market data and online transactions.