“The mobile site’s clean design and simple functionality take into account the differing behaviors between desktop and mobile users,” said the site’s Marketing Director, Martin Schmidt.
“We know that mobile users are on the site not necessarily to browse leisurely, but to efficiently identify a property and get in touch with the right agent.”
The mobile portal’s homepage has been stripped down so that 90 per cent of the screen is taken up by a simple drop-down property search engine. Users can narrow results down by property types for sale or rent, with specific price ranges and number of bedrooms.
The option to select not only a province or city, but even the precise intersection and public transit station is available as well.
The other 10 per cent of the homepage allows users to translate the site into Thai, access the user dashboard or see the full desktop site.
The launch of the mobile site comes at a peak in Thailand’s overall mobile usage. In March 2014, Thailand’s mobile telephone subscriptions reached 93.7 million; far exceeding the country’s total official population of 66.79 million.
Accordingly, Thailand-Property.com anticipates the mobile site will increase the number of returning visitors, lower bounce rate and improve word-of-mouth referrals by creating more satisfied users and agents.
This article first appeared in the May 10-16 issue of the hard-copy Phuket Gazette. The above article can be found by clicking here.