A house is much more than just a shelter; it is a place to live stories and make history. The importance of such experiences is the main idea behind the new advertisement made by the CASA Agency for ZAP Imóveis, which will soon be broadcasted nationally by Rede Globo.
The "Bichos de Pelucia" (Stuffed Toys) advert focuses on the personal story of a family - a husband and wife and their daughter. The parents are excited over the closing on a large house they had set their hopes on, so they begin planing their move into their new home, which has a big backyard, swimming pool and a new room for their little girl. Upon learning of this, their daughter runs to share the great news with her "roommates," her stuffed toys and to prepare them for the big move.
In a playful and good-humored way, the advert shows that the largest portal for real estate in Brazil is present at crucial moments in people’s lives. The message to the viewer is clear: the vast information on neighborhoods, property prices in a particular region, as well as the fast and efficient searching capability, provided by ZAP Imóveis, make it is easier to find exactly what one needs.
Lua Nova produced the advertisement. The soundtrack matches the jingle "For all ZAP Imóveis," initially released in early April, "Application," creating identification in the brand communication. Sentimental Filmes filmed the spot, and Guga Sander directed it.