Homely.com.au, Australia's "new kid on the block" among property portals, launched in December of 2013, has reported seeing record numbers of agents signing up to it’s freetolist service, reporting growing frustration with existing real estate portals and their changing pricing policies as the major driver for growth.
Homely CEO & CoFounder Jason Spencer said, “The last few weeks have been amazing for our business, we’ve seen major groups join the Homely movement including Richardson & Wrench, PRDnationwide, Professionals, Laing+Simmons, Elders Real Estate, Stockdale & Leggo, One Agency, Philip Webb and hundreds of independent offices from all over Australia. Agents clearly share our vision for what real estate search in Australia can look like in the future.”
Amid reports from Real Estate Business that Realestate.com.au will start to charge agents a fee predicated on where the listing is located, the free to list method has become even more appealing. According to the report, agents will now be charged their listing fee based on where they list instead of where the office is located.
National Sales Director Rocky Bartolotto mentioned that he had received feedback from agents about the pricing changes and many were now understanding the benefits of free listings. “Agents now understand that they need multiple options to promote their homes to avoid being locked in. We are seeing Agents gravitating towards Homely’s free listings with many upgrading to PRO accounts which provide social consumer engagement tools for agents. Agents can see the value in winning new listings.”
Edited by Gordana Davila