Facebook has extended its expanded search function, and businesses related to the real estate industry have jumped on the band wagon with the launch of the new Property Page.
Property Hunter (PH) has also followed suit and incorporated this function to their Facebook fanpage which has clocked in over 10,000 likes.
PH claims to be the first organization in Sabah to incorporate this search function on their account which is directly linked to their website that has all the latest updates in the property sector in Sabah.
Visitors to the PH Facebook fanpage will be able to use the app to search, like, and crucially, share all the listed properties. The app is expected to have a profound effect on the way people search for properties.
According to Director Michael Hiew, PH expects to see more people interact with property on Facebook and see more properties shared across pages, groups and users. He hopes that this viral marketing will increase awareness of properties in Sabah. When looking for properties via Facebook Graphs, users can expect to see results based on relevance and weighting which will immediately favour agents with detailed property inventories and well-established business pages. This innovation echoes the changing preferences in property search.
Hiew said, “With this new app, we aim to target the younger generation who are relying more and more on online platforms to get information instantly regardless of time or place. The public is becoming more demanding in this sense and they want to quickly find the best property for their very specific requirements. With all this information available with a click of a button we will definitely see the game changing in the near future.”
Besides searching for property listings, users can also interact with the PH team through Facebook. For more information, visit www.facebook.com/PropertyHunterMalaysia.