Recently Trulia has announced that, its site has been experiencing record levels of consumer and agent activity as it approaches the spring housing season. The San Francisco-based property portal claims that, traffic has reached a record number in April, clocking in almost 50 million unique visitors, on the consumer side of its marketplace.
Meanwhile, growth in frequency of visits is outpacing growth in visitors, which indicates a highly engaged audience that is returning to Trulia time and again during their home search. These home buyers and sellers went on to send over 25 leads per minute to agents on Trulia’s platform.
On the agent side of Trulia’s business, real estate professionals subscribed to Trulia’s services at a record rate in the first quarter of 2014, with Trulia adding more than 75 new agent subscribers per day – a total of over 7,000 additions in the first quarter of 2014 – more than its nearest competitor. Trulia finished the quarter with nearly 67,000 subscribers, significantly more than the nearest competitor.
Co-founder and CEO of Trulia, Pete Flint said, "Entering into the busy housing season our data shows that consumer visits and subscriber additions on Trulia are at all-time highs. In the past two months, Trulia has released a redesigned mobile web experience and new mobile apps on the iOS and Android platforms for consumers and agents, in addition to our first tablet apps for agents – the broadest launch of new products in Trulia’s history. The release of these new tools was timed to deliver on the needs of our engaged audience of home buyers and sellers and connect them with real estate professionals, during this busy time of year.”
SOURCE: Trulia, Inc.
Edited by Gordana Davila