According to Inman News, Realtor.com operator Move Inc., has invested in a real estate search startup, Ylopo Inc., which claims to be building “the world’s most intuitive search engine.” Ylopo’s technology is already being incorporated into Move’s lead generation and management product, TigerLead.
The company with the unusual name, derived from the last five letters - backwards - in the popular board game Monopoly, uses ‘machine learning’ and data mining to get a better grasp of how and why people prefer certain homes over others.
On its LinkedIn profile page, Ylopo states that the company uses these insights to curate and recommend homes that it believes potential property buyers will be most attracted to, “thus creating a more intuitive user experience and a more interested prospect for real estate professionals.”
Inman News’ article states that Ylopo’s technology could be used throughout Move’s businesses, including realtor.com and in ‘software as a service’ offerings like TigerLead and Top Producer.
Ylopo describes itself as a “high-growth and well-funded” company based in Los Angeles with a research and development team headquartered in Bloemfontein, South Africa. The company launched last year with co-founders Juefeng Ge and Vian Chinner at the helm.
The above article was sourced from Inman News. To read the rest of the article please click here.