Who hasn’t seen listing photos of ‘unique’ properties that look more like cries for help? Unmade beds, focus on uninteresting room corners and images of the building rather than the pad itself? propertyfinder.ae, the UAE’s leading property portal, is making strides in improving the quality of listing information on the site. The company has enhanced its quality team, system and procedures to identify discrepancies in the accuracy, freshness and comprehensiveness of its listings. This will ensure that only accurate data makes it onto propertyfinder.ae.
Today’s property seekers have many resources at their disposal to guide their search. Often however, the information is inaccurate or outdated. “Most people start their search online, yet listing photos can be terrible and descriptions incorrect. Our Online Quality Control team conduct over 1,500 audits each month to help achieve online data integrity for brokers and consumers. Listings that are found to be unavailable or misleading are removed from the site.
The offending brokerage also loses ranking priority. We’re investing in providing truthful data because accurate listings are not only fundamental to a positive consumer experience but also generate high quality leads for agents and brokerage firms,” said Michael Lahyani, CEO and Founder of propertyfinder.ae. “We receive hundreds of thousands of visitors each month. So, we need to give them the confidence that when they view a property on our site, they’re seeing the right price, good images and information that is credible and reliable. You don’t want to miss out on that one house or office that fits all of your criteria," added Lahyani.
One of the fastest growing companies in the Region, propertyfinder.ae has been the recipient of numerous industry awards, namely the ‘Dubai SME 100’ for the second consecutive cycle and the 2013 SMEinfo ‘Online Business of the Year’. Believing that the initiative will add another layer of quality for the website, Lukman Hajje, the company’s Chief Commercial Officer stated,” We’re confident about what this can do to improve the quality of information available to consumers and provide an even-playing field for our members. We’re excited to take the lead in addressing one of the industry’s biggest problems, so that when users go on propertyfinder.ae, what they see is what they’ll get.”