Zillow, Inc. has rolled out a performance-focused marketing solution, Zillow® Rent Connect, which is intended to transform the way multifamily property management marketers connect with future residents. The foundation of Zillow Rent Connect is high-quality, certified contacts from the Zillow Rental Network coupled with elite service for multifamily marketers.
The company claims that Zillow Rent Connect listings will be seen across the Zillow Rental Network, the largest rental network on the Web, comprised of the millions of rental shoppers on Zillow.com®, Yahoo!® and HotPads™[i]. In addition, 15 million rental shoppers come to Zillow rental sites each month[ii] and Zillow operates two of the most popular and top-rated rental apps across iOS and Android®[iii].
Each contact through Zillow Rent Connect is designed to be a real inquiry from a real person, with a name, email address and phone number. The Zillow Rent Connect contact generation process is SOC 3SM-certified by Ernst & Young, an independent certified public accounting firm, which means that the technology provides multifamily property management marketers with only high-quality contacts, saving time and money.
Zillow Rent Connect also offers real-time inventory and pricing. In partnership with property management solutions, unit availability and pricing are updated in real time, resulting in accurate inquiries from future residents.
“Zillow Rent Connect starts with our relentless commitment to contact quality. We are about transparency and reducing the friction in the new resident process,” said Greg Schwartz, chief revenue officer at Zillow. “Contact generation is based on a consumer requesting to connect with your building and is not generated through deceptive merchandising, which means each generated contact is unique and not duplicated.”
In addition, Zillow Rent Connect provides the following powerful set of tools for multifamily marketers:
[i] Source: comScore Media Metrix Key Measures Real Estate Category Ranking by Unique Visitors, February 2014, US Data, Zillow Rental Network is the unduplicated reach of Zillow.com Rentals and HotPads.com, Media Metrix Audience Duplication report, February 2014 US Data.
[ii] Source: Google Analytics, April 2014
[iii] Source: App Store and Google Play ratings of 4+ and 4 stars, April 2014.
SOURCE: Zillow, Inc.
Edited by Gordana Davila